"What should a good refrigerator do?"

"This refrigerator is unusually quiet. It is economical. Your electric bills will tell you this. It needs no attention - not even oiling. All its moving parts are enclosed in one hermetically sealed casing."

General Electric Refrigerator ad, 1927.

Prevents Rust, Oils, Cleans & Polishes

"This wonderful oil is very different from ordinary oils. It's a scientific compound of several high quality oils, all having unusual lubricating properties. 3-in-One is a real 'life preserver' for all household mechanisms - penetrates quickly, oils properly, never gums or dries out."

Ad for 3-in-One Oil, from 1927

I should not have blamed my husband

"But this morning, after my husband was gone, I was turning idly through a magazine when I saw your advertisement. It told about bothersome feet affecting nerves and all that sort of thing.

I bought a pair of your Arch Preserver Shoes that very day. Just a few weeks of wearing them made such a difference. I can now truthfully say they have made a different woman of me. And, oh, life is so wonderful again. I should not have blamed my husband at all!"

Ad for Arch Preserver Shoes by the Selby Shoe Company, from 1927.

"Paige Cars deserve the thoughtful consideration of every woman."

"A car for every purpose and every purse... Nor does it matter which body type you choose, or what price you elect to pay... For so long as the Paige name graces your radiator, yours is a motor car of high quality, demonstrated dependableness, and good style."
Ad from 1927.

"Her Face is Young - but her figure betrays her age!"

"Before wrinkles show in the face there is usually loss of muscle tone in the torso muscles which support the vital organs.
"The diaphragm may pouch out, the hips spread, and the waistline thicken into that settled, middle-aged look.
"Keep your figure young by guarding the muscles."

Ad for Spencer Corsets, from 1927.

When Better Automobiles are Built, Buick will Build Them

"Beauty that surpasses all tradition.
Buick, today, is an expression of exquisite beauty - surpassing in its artistry all other motor car design."

Ad from 1927.

"What the mirror reveals to you hundreds of others will see!"

"Between the halves, and at the fraternity house after the game, old friends will come up to greet you and new ones will be introduced. As you meet them, will your eyes fall or will you meet their glances with confidence and self-assurance?"

Ad for Resinol Ointment and Soap, 1927.

Avoid putting on weight this fall and winter

"...keep your summer figure with a summer diet." "Ice saves food, flavor, health for a few cents a day."
Ad for the National Association of Ice Industries, from 1927.

A happy lesson in home economics

"You can take advantage of the lessons learned by luxurious hotels. When replenishing your home supply, when outfitting the young folks for boarding school and college, insist on Utica Sheets and Pillow Cases." Ad from 1927.

From Paris for the Restful Hours

"Morning, evening, or that priceless - when achieved - hour-to-oneself before dinner, there is always use for negligees like these above."

Fashion illustration from the September 1927 issue of the Ladies' Home Journal.

Longer, Roomier, Faster, Handsomer

"In the illustrious new "72" - modern as the next minute, longer, roomier, faster, handsomer, and with performance and riding results never before achieved - Chrysler excels even Chrysler in its appeal to discriminating womankind."

"Chrysler model numbers mean miles per hour."

Vintage ad for Chrysler "72" car, from 1927.

Attractive Feet...

"Attractive feet lose their charm by crooked heels." Ad for Dr. Scholl's Walk-Strate Heel Pads, 1927.

Martex Towels

"W. E. Heitland's 'Coral Seas' is one of a series of Martex towel designs by famous artists."
Ad from 1927.

Vermont Marble Company

"All over America, in the quiet of churchyards, memorials of Vermont Marble serenely speak of honored names, simple faith, family love, and devotion."
Ad from 1927.

Chevrolet, her Personal Car...

"...The Most Beautiful Chevrolet has been wholeheartedly welcomed by women everywhere."

Ad from 1927.

Brambach Baby Grand

"Will your children be satisfied with wishing they could play?"
Ad from 1927.

Palmolive

"Wash your face gently with soothing Palmolive Soap, massaging the lather softly into the skin. Rinse thoroughly, first with warm water, then with cold.

"If your skin is inclined to be dry, apply a touch of good cold cream - that is all. Do this regularly, and particularly in the evening."

This is the "rule" to follow with Palmolive, taken from this 1927 ad.

Maytag

"You will be surprised how the hard, disagreeable work of washday disappears when the Maytag does your washing."

I love both the washing machine and the car in this one!
From 1927.

Clothes for Riding, 1927

From Ladies Home Journal, September 1927. I think these clothes look surprisingly modern.

Clara Bow in "Hula"

Clara Bow was one of the most popular stars of the 1920's and was a perfect example of a flapper. I just bought the DVD of her most famous movie, "It," and it is just as delightful today as I'd imagine it must have been at its premiere in 1927. This ad comes from the September 1927 issue of the woman's magazine Ladies Home Journal and as you can see, she is already known as the "It Girl", though this ad is for her movie "Hula."