"Mother, you're looking younger every day!"

"The secret of restoring and retaining a youthful complexion lies chiefly in the faithful and well-directed use of the proper sorts of face creams. The constant employment of creams by actresses in removing make-up is largely responsible for the clearness and smoothness of their skins."

Ad for Pompeian Night Cream, from 1923.

"Your Skin Drinks it Up"

"Comfort for your hands - a lovely, silky-soft skin, white as milk and smooth as ivory - these are what Jergens Lotion can bring you."

Ad for Jergens Lotion, from 1928.

Your Skin must Breathe to be Beautiful

"Remember that fragrant Frostilla also protects the skin from sun and wind, makes powder cling with wonderful smoothness, keeps the hands always attractive."
Ad for Frostilla Fragrant Lotion, from 1926.

"What the mirror reveals to you hundreds of others will see!"

"Between the halves, and at the fraternity house after the game, old friends will come up to greet you and new ones will be introduced. As you meet them, will your eyes fall or will you meet their glances with confidence and self-assurance?"

Ad for Resinol Ointment and Soap, 1927.

Pompeian Night Cream

"All through the night Pompeian Night Cream is soothing your face, softening it and bringing, while you sleep, the beauty of a soft youthful skin. After exposure to the wind it will clean and heal the tissues. After traveling by train or motor, use it to take the dust out of your pores."
Ad from 1920.

The Woman who does not Look her Age

"...Helena Rubinstein stands out preeminent as the one beauty specialist whose methods are based on science, and who has brought lifelong beauty to women the world over."
Helena Rubinstein ad, 1926.

Will the impression you made last night endure the light of the sun today?

"Almost any woman can look pretty at night, but only perfect, natural skins can face the glare of noon." - Ad for Palmolive Soap, 1921

Canthrox Shampoo

"A lovely reflection looks back at you from the mirror when you give your hair the beauty in color, luster and waviness that follows the use of Canthrox Shampoo." Ad from 1921.

Sh-h-h-------! (a secret)

"Not a soul will know just what you have done to make your hair so lovely!"
Ad for Golden Glint Shampoo, 1929.

Corday, Paris

"Parfumeur to the Modern Woman". Corday perfume ad, 1929.

For Sunburn...

Hinds Honey and Almond Cream - the Charm of Youth. Ad from 1921.

Vivaudou Mavis Talcum

"The youthful bloom and velvet texture of the skin is preserved and enhanced by the incomparably soft purity of Italian talc." Ad from 1926.

Exercising for a Better Complexion

"Proving the fact that beauty is more than skin deep" - exercising to remove pimples and blackheads. I love the typical 1920's rolled stockings in the photos. From Physical Culture magazine, March 1925.

Keep that Schoolgirl Complexion!

Palmolive Soap ad, 1928

Cutex Manicure Preparations

"In one stunning set - everything to keep your nails beautifully manicured."
Ad from 1920.

Elizabeth Arden is Back from Paris...

From 1922.

Daggett and Ramsdell's Perfect Cold Cream

From 1923.

See what White Teeth do...

Phillips' Dental Magnesia ad, 1926.

Ace Combs

"The oval teeth protect your hair's loveliness..."
From 1926.

X-Bazin

The French way to remove hair.
1923.