1925 Fashion

From McCall's magazine, August 1925.

The Milo Bar-Bell Co. ad

From 1925.

Talk to them by Telephone

AT&T Bell Systems ad, 1929

The Shocking New Moral Code of Modern Youth

This article was in the March 1925 issue of Physical Culture magazine. According to the author,

"I have already dwelt at length on the extremes of unwise conduct to which our young people go, with their joy rides, their ways of dancing, their petting parties, their freedom in sex relations, and the like. I might have gone with some detail also into the domain of actual crime, such as automobile stealing, banditry, burglary, and assault committed by mere boys."

Society was changing in the 1920's, and this article is just one example of many in which the behavior of the youth of the day was often lamented.

Clothes for Riding, 1927

From Ladies Home Journal, September 1927. I think these clothes look surprisingly modern.

Clara Bow in "Hula"

Clara Bow was one of the most popular stars of the 1920's and was a perfect example of a flapper. I just bought the DVD of her most famous movie, "It," and it is just as delightful today as I'd imagine it must have been at its premiere in 1927. This ad comes from the September 1927 issue of the woman's magazine Ladies Home Journal and as you can see, she is already known as the "It Girl", though this ad is for her movie "Hula."

Inspiration Magazine, 1921

This was a tiny little, eight page publication issued out of Scranton, Pennsylvania. It was filled with fashion and housework tips.

Cashmere Bouquet Soap ad, 1927

This elegant woman was illustrated in a September 1927 ad for Cashmere Bouquet Soap.

Fashion from 1928

April 1928, from McCall's magazine.