Rinso for soaking, boiling, washing machines

"Rinso is not 'just a new soap' - it is an entirely new kind of soap - creamy white, fine and made especially to do the family wash more quickly and easily than ever."

Rinso ad from 1924.

A Scarf's the Thing

"Style is wearing a scarf. It may appear to be a shawl, it may look like an extra long collar, but that doesn't matter. Whatever its dimensions, whatever it adds in length or subtracts in width, it's still a scarf. Style uses it as the final touch in an important number of her new spring clothes."

Fashion illustration from the April 1924 issue of Woman's Home Companion magazine.

H & W Corsets. "They Fit."

"This style has a flattering effect over the diaphragm and bust and still takes care of the figure when sitting."

The "H & W" corset company of Newark, NJ, ad from 1924.

"Don't you know - really?"

"The thing was troubling her - something she had overheard several men say about her when they thought she was the last person in the world within hearing distance.
"So she had asked two of her friends. They were amazed that she had never thought of this sort of thing before. But they were frank enough to explain it to her in a delicate way. And she never ceased being grateful to them.
"That's the insidious thing about halitosis (unpleasant breath). You, yourself, rarely know when you have it."

Ad for Listerine, 1924.

To Make the Old New, we have Paris to thank

"We have Paris to thank for the convenient gilet and decorative scarf.
"Since one may, if one chooses, keep the suit coat on, a little lingerie gilet may well take the place of a blouse."

From Woman's Home Companion magazine, April 1924.

The age of woman's greatest charm...

"It is an interesting fact that the age of woman's greatest activity outside the home is also the age of her greatest activity inside the home."
Ad for Premier Salad Dressing, from 1924.

"look at your shoes!"

"On your personal appearance you will be largely judged. What does your appearance inspire - respect and confidence - or the contrary?"
Ad for Shinola shoe polishes, 1924.

You don't want a bald-headed husband - do you?

This rather harsh ad for Wildroot Hair Tonic is from 1924.

Protect Your Inheritance

"The glorious heritage of the American woman is her splendid lissom figure which she retains longer than the woman of any other nation." Ad for Modart Corsets, from 1924.

Underneath

Three Ready-mades. From the April 1924 issue of the Woman's Home Companion magazine.

Down at one side, but up at the other...

1924's latest in hats. From the April 1924 issue of Woman's Home Companion magazine.

Automatic Garage Heater

"Keep Zero Weather Outside Your Garage" -
ad for "Richardson" Automatic Garage Heater, from 1924.

Good Looks

This is an article from the March 1924 issue of Woman's Home Companion, called "Good Looks: all about the dispensable uglies." It talks about blackheads, oily skin, etc. And the illustrations are actually by John Held, Jr!

Lane Bryant ad

An early ad for a Lane Bryant style book, from 1924.

Red Star Oil Stove

"...A vision of beauty and cleanliness and a pleasure to work with."

Red Star Oil Stove ad, 1924.

Dr. Lyon's Dental Cream

This lovely toothpaste ad is from 1924.

Dresses from 1924

Fashion from the April 1924 issue of Woman's Home Companion.

A Boon to the Gray-Haired

Brownatone ad, 1924.

Pert Rouge

I think this is such a cute ad, from the curl on her forehead to the makeup on her cheeks. From 1924.